The Impacts Of Mobile Applications On The Hospitality Industry Essay

The Impacts Of Mobile Applications On The Hospitality Industry - Essay Example In other words, communication was made easier and repeated walks became a thing of the past. In a similar way, the receptionists had an easy time recording the number of guests going in and out of the respective premises (Engel, 2013). Mobile phones have as well improved communication efficiency. It is easier for a client to directly call the management to raise complaints and book appointments than with the old way of using letters (Engel, 2013). Also, almost all hospitality organizations have pages on social media and/ websites where potential clients can post comments and ask questions while sitting at their respective homes (Withiam, 2013). In the meantime, it is now possible, in many hospitality firms, to buy tickets online while sitting at home. Obviously, such clients are happy about how easy such and similar processes become and any hospitality organization that runs its operations using the manual ways of the past is considered as lagging behind times (Barnes, 2004; Hotel Ne ws Resource, 2013). Reducing operational costs Mobile technologies have gone an extra mile in reducing operational costs. Advertising costs, for instance, have been greatly cut short by the presence of social media. It is hard to find any meaningful hospitality organization without Facebook, Twitter and website to name a few (Hotel News Resource, 2013). Such social media platforms assist in reaching great numbers of potential clients from diverse background and or around the globe (Withiam, 2013). ... Mobile phones have as well improved communication efficiency. It is easier for a client to directly call the management to raise complaints and book appointments than with the old way of using letters (Engel, 2013). Also, almost all hospitality organizations have pages on social media and/ websites where potential clients can post comments and ask questions while sitting at their respective homes (Withiam, 2013). In the meantime, it is now possible, in many hospitality firms, to buy tickets online while sitting at home. Obviously, such clients are happy about how easy such and similar processes become and any hospitality organization that runs its operations using the manual ways of the past is considered as lagging behind times (Barnes, 2004; Hotel News Resource, 2013). Reducing operational costs Mobile technologies have gone an extra mile in reducing operational costs. Advertising costs, for instance, have been greatly cut short by the presence of social media. It is hard to find a ny meaningful hospitality organization without Facebook, Twitter and website to name a few (Hotel News Resource, 2013). Such social media platforms assist in reaching great numbers of potential clients from diverse background and or round the globe (Withiam, 2013). All the clients need is to know that there exists a company page or website from where he or she can learn more about the company, ask questions and post comments. All operations involving organizational performance analysis are made easy what with the use of social media commentaries, retweets and likes on Facebook (Engel, 2013). Travel costs are also greatly reduced. Aforementioned, rather than managers moving long distances just to inform other workers about